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Tuesday, July 3, 2012

FORD FOCUS ST ON TRACK FOR MZANSI LAUNCH




The new Focus ST will deliver a unique balance of outstanding performance, handling, refinement and style  when it goes on sale in the fourth quarter of this year as Ford’s first global performance car.

Equipped with a turbocharged EcoBoost engine, the new Focus ST is expected to achieve exceptional performance figures while remaining frugal at the fuel pumps.  This uncompromising performance is complemented by enhanced dynamics and a comprehensive range of driver assistance features.

“This is the car that performance Ford fans across the world have been waiting for,” said Matthias Tonn, Chief Program Engineer, Ford of Europe. “We’ve worked hard to make sure drivers will experience the true essence of what the ST badge represents -- wherever they are.”

The ST (Sport Technologies) badge was introduced first in Europe in 1997 and is reserved for sports-tuned variants of key Ford models. Customers have come to appreciate that cars carrying the unique Ford ST badge balance high performance with real-world practicality and refinement.

The One Ford approach to delivering an all-new, global Ford Focus paved the way for the new Focus ST.

Ford’s Global Performance Vehicles group established the DNA of the ST as a key part of its global performance car strategy following close collaboration between Ford Team RS in Europe, and the Special Vehicles Team (SVT) in the United States. Ford engineers from the Asia-Pacific region also provided input to ensure all new ST models would please drivers in key Focus markets.

“It’s the same car everywhere, from the engine to the suspension to the styling – right down to the tyres,” said Dieter Schwarz, head of Ford Team RS. “Now, you will be able to drive a Focus ST in Beijing and it will be the same dynamic experience as driving one in Los Angeles, London or Rome.”

“Our performance strategy is based on the fact that performance fans globally want the same thing,” added Schwarz. “For the Focus ST, that means combining a rewarding driving experience with the ability to ride to work in comfort.”

New Focus ST is powered by Ford’s 2.0-litre EcoBoost engine that delivers the power of a larger displacement unit (184kW) with the fuel efficiency of a smaller engine. It achieves this through a combination of high pressure direct injection, low-inertia turbocharging, and Twin-independent Variable Cam Timing (Ti-VCT), as well as redesigned intake and exhaust systems, and unique calibration.

The Focus ST’s six-speed manual transmission produces maximum punch from each gear shift throw using specially-revised gearing. The sixth gear helps drivers achieve excellent fuel economy on longer runs.

Tangerine Scream, the new signature colour, matches the Focus ST’s exciting and energetic character. Spirit Blue, Race Red, Panther Black, Frozen White and Moondust Silver will also be available.  

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//PART 2