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Friday, September 28, 2012

HYUNDAI BACK TO ITS RACING WAYS IN THE WRC




Hyundai is poised to return to the FIA World Rally Championship (better known as the WRC) and has unveiled a rally-ready version based on the new i20 at the Paris Motor Show this week. The WRC is one of the world’s toughest motorsport series, and the vehicle has been engineered to overcome the extreme terrains and weather conditions that competitors face.

Following its withdrawal from motorsport in 2003, Hyundai’s long-term goal was to set up an in-house WRC team in Europe and develop a performance rally car, resulting in the WRC i20’s debut in Paris.

Mark Hall, Marketing Director at Hyundai Motor Europe, commented: “The World Rally Championship is recognized as one of the most dramatic sporting series on Earth.  It’s a spectacle filled with excitement and dynamism – the perfect embodiment of the Hyundai brand.

“The WRC also offers the most technologically diverse challenge for an automotive manufacturer.  Our participation will demonstrate Hyundai’s engineering excellence and durability, and will also help to enhance our road-going vehicles in future.”


STORY BY HYUNDAI

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//PART 2